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Save Your Website from Google’s Wrath!

SEO is like an intricate art whose success depends on certain elements that website design firms need to implement in their websites properly. In recent months, Google, the undisputed Internet search giant, struck down a huge number of websites that were boosting their search engine rankings with SEO tricks. These shortcut techniques, which can enhance the search engine ranking of a website, are commonly referred to as Black Hat SEO.

From Google’s recent moves, it is quite evident that no SEO services company will be able to escape its scrutiny by manipulating SEO techniques in an unethical way, which had become an industry malpractice in the recent past.

It is very important for a SEO Company to be aware of the popular unethical SEO techniques and steer clear of them in its projects. To get better ranking from Google, SEO experts need to implement those techniques in a website that adheres to Google’s new algorithm for ranking websites.
  • Nothing can be more detrimental than manipulating content and using shallow content in a website. The majority of websites enjoying high traffic by content replication and spinning them in a clever way, have been ‘slapped’ by Google’s much touted Panda update. Its new algorithm found hidden content, or texts placed behind an image, and also hunted down various articles with near identical content.
Websites with replicated or near identical content are now treated by Google with low priority, while fresh and unique content are favored.
  • Keyword usage is one of the pillars of success in SEO, but has often been exploited by Black Hat SEO firms. Relevant keywords have been used in a way so as to trick search engines into thinking that content had more relevant data than it actually did. Keyword density in content was used to attract search engine bots. The content itself, gave users little to benefit from.
This is no longer going to be effective as Google’s Panda update has indicated. A website having content with an unusual number of keywords, inserted sporadically, will be punished by Google.
  • Without quality and relevant links, no website can witness traffic growth and boost its search engine ranking. However, a section of Black Hat SEO experts resorted to using links from various sources in a site to boost its ranking very fast. Ethical link building is time consuming and it cannot be done overnight. Besides, the search engine ranking of a site cannot improve any longer on links alone.
Using automated content will not serve to increase ranks anymore. Relying on perfect meta keywords, as well as description, will not be fruitful either. The same thing can be said about PageRank as Google itself is shifting its focus from Toolbar PR.