Online Business Institute

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Online Business Tips for Truly Beginners

First of all, let me tell you that by having online business means that you will have opportunity to reach more people and more potential buyers. Running an online business, in which, a business website is  a real expansion of your business. In this level you may expect to obtain more profit rather than run it with conservative way, offline.

In offline business, making branch might be a simple solution of your expansion. By this expansion you would need to open new office, do new advertisement method and need new employee. This certainly needs more money as well. However, you can make it simpler by running a website and this way absolutely costly more effective. Through a website you will globalize your business and reach bigger market.

How to start an online business? . Online business is prospective kind of business with promising profit. It means you should give extra effort on this, a little money as well at least for your internet connection cost. Building a website is not an easy thing however every thing can be learnt with good effort of course. Simply, just take online coaching, googling anything you need on your website. Believe me google search engine is an amazing tool that will provide you every thing need.  This I have done in building my first website.

The next point is getting visitors to your website. Visitor is the most crucial matters of your online business. People come to your website searching for anything useful and valuable for them so you have to convince them that they come to a right site. Posting unique and informative contents on your website is the best way to attract people log on your website. The more informative, the more interesting, the more people come, and the more income you will get. 

How to maintain the traffic? Again, this might hard thing, but don’t worry you can make it easy to do. Doing SEO technique is my first suggestion. Traffics coming from organic search engine is very valuable. They sent by search engine based on keywords they searching for. This is natural traffic that comes with less effort.  Creating Face book fan page also a good recommendation to keeping touch your visitor. Thorough the page you can inform and offer them your new products or new posts on your website any time. Similar to face book fan page, feed burner is also killing technique to keep your traffic, even can use the email address collected from feed burner to sell anything, however, do not do SPAM…!!!

White Hat SEO YES, Black Hat SEO NO

It is common to see the practicing of black method in optimizing a business website. However, it surely will meet some problems that influence the business as well. Black hat SEO absolutely can not be accepted in term of ethic. Furhermore, there are many people out there getting success in online business without breaking the rule and of course  will gain more respect of this way, they get success with white hat SEO. 

White hat SEO shoud the best alternative method in optimamizing a website. By implementing this correct way your websites also possible to gain top rank of search engine and will stay longer rather than using black hat such as; invisible text , keyword stuffing, cloaking, and doorway pages.

The following are the things that can be categorized as white hat SEO:
  1. Schedule your time at least one half hour a day by working on your SEO
  2. Keep in your mind that “content is the king”. Please post regualrly high quality articles in your website
  3. Do keyword research. This is fundamental thing to compete in search engine. Consider about the keyword density, competition, and monthly search of your keyword target. Using google adword might a good suggestion of this.
  4. Please creat a good back link. This will affect well in getting good position in search engine. The better link of your site the better position of it in SERP. By means better here is the quality of links, sometimes indicated by PR and Alexa Rank
  5. Submit and share your posts to social media, such as facebook, twitter,  digg, and many more. This is good way of promotional method that will reach unlimited number of people.
  6. Avoid all method that included as black hat seo; invisible text , keyword stuffing, cloaking, and doorway pages

Doing Affiliate Marketing Business With No Own Website

Affiliate marketing is one of the excellent way of making money online. Starting this kind of business also quitly easy. However, it can be daunting for people with no technical knowledge to build an affiliate website.  Generally speaking, website is necessary to run this business. To promote some one else’s prodducts you need a landing page to put your unique affiliate sript code.

However, designing a website is not an easy things. Understanding specific knowledge, such as html, java script, and other computer programs is necessary to build a website. Further, it will spending to much of your time. So what to do to start an affiliate business without website?
Joining a community page might be a good way for you. Squidois popular site for this purpose Squidoo allows you to create a “lens”, which is a basic page containing images, text and links. A Squidoo lens is best described as a cross between a Facebook profile and a blog. If you pick a particular product or group of products to promote, you can set up a Squidoo lens with a review and information about the product, along with your affiliate link.

Posting articles in article directory website such article base and ezine article also can be a good strategy. My own experience indicates that this marketing strategy potentially give you a good result of your affiliate marketing. You only need to submit your unique article to the sites and put your affiliate link there, usually in the bottom of the page.

Submitting videos to you tube is also good suggestion for you. Making videos aimed to introduce your affiliate product could be the easy way to communicate your products due the visual image. Don’t forget to put your affiliate link there and encourage your visitor to visit.

Adding your affiliate link in social sites eg; facebook and twitter also very effective marketing strategy. Find Fan Page or group  with thosands members then put your link there. It’s really simple way. I have made many sales of doing this and made significant profit.

Advertising With Search Engine Marketing (SEM)

In today’s business climate most of the businesses are expected to run with a website. Advertising and marketing of products  are common purpose of website business. Marketing  with internet is known as Search Engine Marketing (SEM). It is might be the most effective way to maximize the product’s sales. By effective I mean is reaching the targeted buyers and costly effective.

Practicing SEM can not be separated from two leading internet search engine that are Google and yahoo. Through their amazing robot your products or advertisements can be found simply by potentials customers.
Search Engine Marketing for your business can be applied with one of the following components;

  • Search Engine Optimization (SEO). Doing SEO on your website is the most effective marketing system of your products. Applying certain SEO technique will increase your rank on search engine. Ranked 1st at 1st pages of search engine will make your products potentially found by your customer. Further this method working naturally. Targeted customers will be sent to your website when typing certain keywords on search engine. However, working with SEO is not an easy way. You must be patient working with this. Sometimes, the result can be seen months after trying many tricks, but remember when you see the result you will understand that SEO is the best method for selling your products.
  • Pay Per Click Advertising. It’s different from SEO technique that’s fully free. With PPC advertising you must pay a certain amount of money to google adsense for example to advertise your products. However, the advertisement also rely on search engine machine. Your ads will be displayed on relevant website content. The more relevant of the content the more possible possible your ads displayed. The relevance here defined by search engine.